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Sales Strategies | From 'Urb to 'Burb Blog

Thursday, March 26, 2020   /   by Vanessa Saunders

"What's my house worth?" Pricing it right TODAY.

Inman News, the real estate industry's leading online information source, reported today that the economic slowdown during the COVID-19 pandemic is affecting home sales negatively. From Mar. 9 to Mar. 16, Google traffic saw a 35 percent decrease in home searches.
The report quoted one broker who said, "Over 350 homes withdrew or canceled from MLS across Massachusetts in the past four days alone.” The broker went on to point out that "One in four properties had already reduced their price. One out of 20 had reduced their price by 10 percent or more, and one out of 12 were listed for less than the assessed value."
What this tells us is that sellers need to be more realistic about setting their asking prices. Setting the right price for your house is one of the most important things you can do.
With prices slowing from their previous pace, homeowners must realize that pricing their homes a little over market value to leave room for negotiation will actually dramatically decreas ...

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Sunday, February 16, 2020   /   by Vanessa Saunders

FSBOs: Is your marketing reaching the wrong people?

If you're selling your home on your own (known in real estate as a "For Sale By Owner" or FSBO), you may be targeting your marketing at the wrong people.

Think about it. Planting a home-made sign in your front lawn reaches who? The answer is, anyone happening to drive by. You're playing a numbers game, hoping that one of those drivers is (a) looking for a new house, (b) has the money or credit to buy yours, (c) likes your house from what he can see at thirty miles an hour, and (d) remembers your phone number.

You'd have the same success if you just started butt dialing people.
Recent studies have shown that 95% of buyers search online for a home. Most real estate agents have an Internet strategy to promote the sale of your home. Do you have a marketing plan and are you executing it through a professionally designed web site?

Where did buyers find the home they actually purchased?

50% on the Internet
28% from a Real Estate Agent
7% from a yard sign
1% from n ...

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  hudson valley real estate, hudson valley home, hudson valley home sellers, housing sales, sales strategies, for sale by owner

Thursday, February 13, 2020   /   by Vanessa Saunders

Four ways to invest in real estate without becoming a landlord.

By Vanessa Saunders, MBA, MIMC , Broker Owner, Global Property Systems


Real estate investment can be a lucrative venture, as well as a good way to add diversity to your current portfolio. Getting into the market can be as easy as buying a mutual fund. The best thing is, you don't need to be at the beck and call of tenants who need you to fix overflowing toilets or call in the exterminator.

Some advantages of real estate over other investments include:




Competitive Risk-Adjusted Returns.




High Tangible Asset Value.




Attractive and Stable Income Return.




Portfolio Diversification.




Inflation Hedging. 


Real estate as an investment has the additional benefits of its ability to both increase in value as well as produce cash flows from rental income or mortgage interest.

Here are four ways to invest in real estate, ranging from low to high maintenance.


1. Real Estate Investment Trusts (REITs).


Pronounced REETs, these in ...

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  hudson valley real estate, buying a home, home investment, 'urb to 'burb, housing sales, making an offer on a house, sales strategies, fabulous renovations

Tuesday, January 28, 2020   /   by Vanessa Saunders

4 Questions to Ask Your REALTOR® Before Selling Your House.

By Vanessa Saunders, MBA, MIMC , Broker Owner, Global Property Systems

If you're thinking of selling this season, a little strategy session will get your house sold faster and for a better price. Here are four questions you need answers to before you list. 

1. What price will drive the most offers to my house?
Have your REALTOR® do a Comparative Market Analysis (CMA) to estimate the price range your home falls into. (If you don't have a REALTOR®, hire one.) The key to this question is the goal: What price will generate the most OFFERS. The number of online views, visitors or even showings are not the goal. Only offers count. Your price is the most key element in driving offers. Price it a little low to start with. You'll see offers, and very often, competing offers.

2. What can I do to make my house stand out?
Start with curb appeal, making your exterior neat and tidy. Then, move that same ethic inside. Take hard a look at your home, as if you ...

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Thursday, January 2, 2020   /   by Vanessa Saunders

Why you really don't want an open house

Open house events are a time-honored, traditional way REALTORS® have marketed homes for sale. The problem with them is that the Internet has made open houses obsolete as a tool to finding interested, qualified buyers. Still, some agents persist. We discourage them for three very good reasons:

Open houses put the seller's house at risk.
The seller's agent typically sits by the front door to greet attendees. Visitors are encouraged to explore the house on their own, as the agent waits for the next viewers. This leaves the seller's house at risk of petty theft, a subsequent burglary, and even computer fraud if the owner happens to leave passwords or security information taped to their monitor or in a notebook somewhere. Open houses are also risky for the sellers agent. We regularly see situations where agents are assaulted or threatened by strangers while they sit in an otherwise empty house.

Most open house attendees aren't ready to buy.
Serious buyers have gone to a lender ...

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  hudson valley real estate, hudson valley property, hudson valley home, orange county ny, 'urb to 'burb, rockland county, westchester county, ulster county, selling your home, sullivan county, hudson valley house, manhattan, dutchess, sales strategies, first time home buyer

Global Property Systems
Vanessa Saunders MBA MIMC CIPS - NYS RE Principal Broker
56 Lafayette Avenue Suite 320
White Plains, NY 10603
914-290-5258

The data relating to real estate for sale or lease on this web site comes in part from HGMLS. Real estate listings held by brokerage firms other than are marked with the HGMLS logo or an abbreviated logo and detailed information about them includes the name of the listing broker.

The information appearing herein has not been verified by the Hudson Gateway Multiple Listing Service, Inc. or the Hudson Gateway Association of Realtors, Inc. or by any individual(s) who may be affiliated with said entities, all of whom hereby collectively and severally disclaim any and all responsibility for the accuracy of the information appearing at this web site, at any time or from time to time. All such information should be independently verified by the recipient of such data. This data is not warranted for any purpose.

©2020 Hudson Gateway Multiple Listing Service, Inc. All rights reserved.

The data relating to real estate for sale or lease on this web site comes in part from MHMLS. Real estate listings held by brokerage firms other than Vanessa Saunders - Global Property Systems are marked with the MHMLS logo or an abbreviated logo and detailed information about them includes the name of the listing broker. The information appearing herein has not been verified by the Mid-Hudson Multiple Listing Service, Inc. or by any individual(s) who may be affiliated with said entity, all of whom hereby collectively and severally disclaim any and all responsibility for the accuracy of the information appearing at this web site, at any time or from time to time. All such information should be independently verified by the recipient of such data. This data is not warranted for any purpose. ©2020 Mid-Hudson Multiple Listing Service, Inc. All rights reserved.
The data relating to real estate on this website comes, in part, through the IDX of the Multiple Listing Service of Ulster County, Inc. Real estate listings held by brokerage firms other than Vanessa Saunders - Global Property Systems are marked with the IDX logo and detailed information about them includes the name of the listing broker.