Tuesday, October 13, 2020 / by Vanessa Saunders
By Vanessa Saunders, MBA, MIMC , Broker Owner, Global Property Systems Real Estate.
People realize it’s a hot real estate market and prices are sky-high at the moment. Some home owners feel they can stick a “For Sale By Owner” sign in the front yard, post a picture and description on Zillow’s listings pages, sit back and let the offers roll in. They’ll say, “We just want to see what we can get.”
What they’ll likely get is screwed.
Ask any agent who’s had a career of shepherding home sales from showing to closing and they’ll tell you of the pitfalls that await the unaware. Just what do sellers risk? Here’s the short list.
Getting the price wrong.
How in the world is a homeowner to know what his house is worth? He knows what he paid for it. He may know what some of his neighbors sold their homes for (“may” because not all his neighbors will admit the real price and costs involved.)
The homeowner lives i. ...
Sunday, February 16, 2020 / by Vanessa Saunders
If you're selling your home on your own (known in real estate as a "For Sale By Owner" or FSBO), you may be targeting your marketing at the wrong people.
Think about it. Planting a home-made sign in your front lawn reaches who? The answer is, anyone happening to drive by. You're playing a numbers game, hoping that one of those drivers is (a) looking for a new house, (b) has the money or credit to buy yours, (c) likes your house from what he can see at thirty miles an hour, and (d) remembers your phone number.
You'd have the same success if you just started butt dialing people.
Recent studies have shown that 95% of buyers search online for a home. Most real estate agents have an Internet strategy to promote the sale of your home. Do you have a marketing plan and are you executing it through a professionally designed web site?
Where did buyers find the home they actually purchased?
50% on the Internet
28% from a Real Estate Agent
7% from a yard sign
1% from newspaper ...