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FSBOs: Is your marketing reaching the wrong people?

Sunday, February 16, 2020   /   by Vanessa Saunders

FSBOs: Is your marketing reaching the wrong people?

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If you're selling your home on your own (known in real estate as a "For Sale By Owner" or FSBO), you may be targeting your marketing at the wrong people.

Think about it. Planting a home-made sign in your front lawn reaches who? The answer is, anyone happening to drive by. You're playing a numbers game, hoping that one of those drivers is (a) looking for a new house, (b) has the money or credit to buy yours, (c) likes your house from what he can see at thirty miles an hour, and (d) remembers your phone number.

You'd have the same success if you just started butt dialing people.

Recent studies have shown that 95% of buyers search online for a home. Most real estate agents have an Internet strategy to promote the sale of your home. Do you have a marketing plan and are you executing it through a professionally designed web site?

Where did buyers find the home they actually purchased?

  • 50% on the Internet
  • 28% from a Real Estate Agent
  • 7% from a yard sign
  • 1% from newspapers

You Net More Money When Using an Agent

Many homeowners believe that they will save the real estate commission by selling on their own. Realize that the main reason buyers look at FSBOs is because they also believe they can save the real estate agent’s commission. The seller and buyer can’t both save the commission.

A study by Collateral Analytics revealed that FSBOs don’t actually save anything by forgoing the help of an agent. In some cases, they may actually cost themselves more. One of the main reasons for the price difference at the time of sale is:

“Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.”

The more buyers who view a home, the greater the chance of a bidding war for the property. The study found the difference in price between comparable homes of size and location is currently at an average of 6%.

Listing on your own leaves you to manage the marketing, negotiating and  transaction yourself. Why do that when you can hire an agent without additional cost?


  hudson valley real estate, hudson valley home, hudson valley home sellers, housing sales, sales strategies, for sale by owner

Global Property Systems
Vanessa Saunders MBA MIMC CIPS - NYS RE Principal Broker
56 Lafayette Avenue Suite 320
White Plains, NY 10603
914-290-5258

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The data relating to real estate for sale or lease on this web site comes in part from One Key, Inc. Real estate listings held by brokerage firms other than Vanessa Saunders - Global Property Systems are marked with the One Key, Inc logo or an abbreviated logo and detailed information about them includes the name of the listing broker.

The information appearing herein has not been verified by One Key, Inc or by any individual(s) who may be affiliated with said entities, all of whom hereby collectively and severally disclaim any and all responsibility for the accuracy of the information appearing at this web site, at any time or from time to time. All such information should be independently verified by the recipient of such data. This data is not warranted for any purpose.

©2020 One Key, Inc. All rights reserved.

The data relating to real estate on this website comes, in part, through the IDX of the Multiple Listing Service of Ulster County, Inc. Real estate listings held by brokerage firms other than Vanessa Saunders - Global Property Systems are marked with the IDX logo and detailed information about them includes the name of the listing broker.