If you need assistance, please call 914-290-5258

The Fifth Commandment of Selling Your Home: Market It Right

Tuesday, September 1, 2015   /   by Vanessa Saunders

The Fifth Commandment of Selling Your Home: Market It Right

It just makes sense. If your property is to be seen by buyers, it must be put on the market in the most effective way. For GPS, this means not only a yard sign for the public to see, a prominent place on the multiple listing service for Realtors to find, but a way forRealtors® to show the property. This usually means a lock box on the property so a Realtor® who schedules listings can get in when appointed.
Oddly enough, some agents throw a road-block into the showing process with a strategy called blocking. They insist that they be present at every showing by other Realtors®. If your Realtor® only has one listing - yours - this may be fine. But consider what happens if your Realtor® is a busy one and has other showings, listing appointments, closings, walk-throughs and meetings. Other agents may have a tough time to get a showing scheduled. Which is the point. Your busy Realtor® is trying to avoid showings by other agents, so any buyers brought to the property are only his (or hers), guaranteeing both sides of the sale.


The other thing which makes a difference is marketing a listing so it can be seen globally. On every continent, in every nation around the globe, there are real estate websites which are not Zillow, not Trulia, which are used by agents and buyers abroad. Relying on an MLS listing and a seat at the Zillow table is just not enough considering how many buyers are looking at New York properties from abroad. A global presence is a must.


Social media is the second must, because so much of the real estate conversation occurs in the realms of Twitter and Facebook.Your agent needs to draw attention to your property using social media of all kinds to properly market your home to the Internet and the world.


Marketing is job One for your Realtor®. Be sure they know how, when and how much marketing it takes to promote your property to not just the MLS, but to the world.

Global Property Systems
Vanessa Saunders MBA MIMC CIPS - NYS RE Principal Broker
56 Lafayette Avenue Suite 320
White Plains, NY 10603
914-290-5258


NY.png

The data relating to real estate for sale or lease on this web site comes in part from MHMLS. Real estate listings held by brokerage firms other than Vanessa Saunders - Global Property Systems are marked with the MHMLS logo or an abbreviated logo and detailed information about them includes the name of the listing broker. The information appearing herein has not been verified by the Mid-Hudson Multiple Listing Service, Inc. or by any individual(s) who may be affiliated with said entity, all of whom hereby collectively and severally disclaim any and all responsibility for the accuracy of the information appearing at this web site, at any time or from time to time. All such information should be independently verified by the recipient of such data. This data is not warranted for any purpose. ©2020 Mid-Hudson Multiple Listing Service, Inc. All rights reserved.
The data relating to real estate for sale or lease on this web site comes in part from One Key, Inc. Real estate listings held by brokerage firms other than Vanessa Saunders - Global Property Systems are marked with the One Key, Inc logo or an abbreviated logo and detailed information about them includes the name of the listing broker.

The information appearing herein has not been verified by One Key, Inc or by any individual(s) who may be affiliated with said entities, all of whom hereby collectively and severally disclaim any and all responsibility for the accuracy of the information appearing at this web site, at any time or from time to time. All such information should be independently verified by the recipient of such data. This data is not warranted for any purpose.

©2020 One Key, Inc. All rights reserved.

The data relating to real estate on this website comes, in part, through the IDX of the Multiple Listing Service of Ulster County, Inc. Real estate listings held by brokerage firms other than Vanessa Saunders - Global Property Systems are marked with the IDX logo and detailed information about them includes the name of the listing broker.
This site powered by CINC: www.cincpro.com